Tucked in the artistic heart of Paris, where fashion whispers from every corner café and atelier, a quiet revolution is taking place—led by designer Sébastien Barthélemy. His brand, S&B, doesn’t just make clothes. It tells stories—stories painted by hand, rooted in sustainability, and infused with soul.
Sébastien’s journey into fashion didn’t begin with trends or fame. It began with a deep love for art—and a calling to create with purpose.
“I’ve always felt the need to blend art with something people could live in,” he says. “Fashion felt like the perfect canvas—not only to express creativity, but also to make a difference.”
That mindset became the heartbeat of S&B. Every piece is crafted in Europe using organic cotton, and hand-painted by Sébastien himself—transforming each garment into a one-of-a-kind work of art. But there’s more to the brand than beauty. It carries a quiet power—a message about slowing down, creating consciously, and dressing with intention. With sustainability at its core, S&B has become known for what Sébastien calls “artistic eco-luxury”—a style that merges timeless silhouettes with meaningful, mindful design.
One of the most defining moments for the brand came this season, when S&B debuted its couture collection at New York Fashion Week.
“That was a dream,” Sébastien reflects. “Not just because of the spotlight, but because it showed the world that sustainable fashion belongs on the biggest stages.”
Through his designs, Sébastien hopes people don’t just wear something—they feel something.
“I want people to feel seen,” he says. “To embrace who they are, to feel hopeful, and to know it’s okay to stand out.”
That message is woven into every thread of S&B. There’s no mass production, no seasonal chasing—just a genuine desire to help people express themselves and feel deeply connected to what they wear.
When asked what keeps him going, Sébastien smiles.
“It’s simple,” he says. “Embrace your individuality. Stand out. Be a dreamer. Be unconventional. And above all—stay optimistic.”
And with every brushstroke, every stitch, and every carefully crafted design, he’s doing exactly that—reminding the world that fashion can be more than fabric. It can be a feeling. A statement. A movement.
A work of heart.
