From a young age, Alexandru Boros, better known as Alex, dreamed of making his mark in the fashion world. Hailing from Romania, he moved to London in 2014, driven by his aspiration to become a model. The journey, however, was far from smooth. Like many young hopefuls, Alex faced challenges and disappointments, including falling victim to fake modeling agencies. These experiences, while disheartening, fueled his determination to forge his own path.
Surrounded by like-minded individuals who had also taken their futures into their own hands, Alex began to see the potential of social media. He realized that his success didn’t need to depend on traditional agencies; instead, he could build his own brand, showcasing his style and talents directly to the world. With this mindset, Alex committed himself fully, posting high-quality content every day and consistently pushing forward, never giving up despite the odds.
Alex’s confidence in his skills and knowledge grew as he navigated the ever-changing landscape of digital content creation. His ability to adapt and deliver on every inquiry became one of his key strengths, allowing him to tailor his approach to the specific needs of each brand and client. “It’s all about attitude,” Alex believes, “If you think you can do something or you think you can’t—you are right in both cases.”
For Alex, it’s more than just modeling or acting; it’s about storytelling. His mission is simple yet profound: to tell each brand’s story using his image as a vehicle for their message. Alex dives deep into the creative process, crafting images and videos that organically convey the essence of each brand, fostering genuine connections with their ideal customers.
His journey took a pivotal turn in May 2020, during the height of the pandemic. While the world stayed at home, Alex seized the opportunity to build his portfolio. With his best friend by his side, he ventured out into London’s streets, capturing a variety of looks and outfits. Those sessions were the foundation of what would soon become his full-time career. His dedication paid off when he achieved one of his biggest milestones: reaching 100,000 followers on Instagram. This success allowed him to transition from a full-time job in the security industry to pursuing his passion as a full-time content creator.
Today, Alex has collaborated with over 100 fashion and lifestyle brands, and he continues to expand his reach. His business grows with each new project, as he constantly seeks to learn new skills and connect with more people. For Alex, every collaboration is an opportunity to tell a story, and with every post, he brings brands and their audiences closer together. His journey, though challenging, stands as a testament to resilience, passion, and the power of believing in one’s potential.
